About

Hey, it’s Sam. I’m the founder of Business With AI. I created this site because the majority of AI advice aimed at business owners is either useless or full of hype.

You’ve seen the headlines. “ChatGPT will replace your entire team.” “Use these 47 AI tools to 10x your business.” “Why every company needs an AI strategy by Q4.” Most of it is written by people who have never run a business and want to sell you courses.

I have. I’ve been scaling businesses for 15 years. I build a marketing agency from nothing to over 4,000 clients. I’ve launched software platforms. I operate a handful of media properties (including this one). I previous owned a skincare brand. I’ve also tried a few things that didn’t work out. Every one of my businesses now uses AI somewhere. Whether it’s handling support, finding leads, to write or research, or to streamline operations.

This site is where I (and a few others) write about what’s actually working.

What we write about

We’ll write about anything that we believe is useful to business owners. Some of the topics will include software reviews, implementation guides, interesting AI news, and so on. Really, it will be more “here’s the exact workflow I use to handle inbound leads with Claude and a Google Sheet” instead of “how AI is changing the world”.

Why trust any of this

Honestly, make your own mind up. Read some of our content and see if the advice holds up against your experience, then decide for yourself.

Here’s what we’ll commit to:

• We won’t recommend a tool we haven’t used

• We’ll disclose when we have a financial relationship with a product

• We’ll update articles when things change. AI moves fast after all.

If you spot something that looks wrong, contact us and we’ll fix it.